This is an individual assignment completed at Monash University’s Digital Marketing Bootcamp from 28/08/2023 – 11/01/2024.
The objective was to audit the website of Hedge House Furniture and provide recommendations for SEO updates to the website.
Recommendations were provided to the keyword strategy, updates to current content, internal linking plan, search engine listing, technical improvements, future content and the back link strategy.
Tools used in this assignment included Google keyword planner, Ahrefs and Google slides.