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Hedge House Furniture SEO Strategy
This is an individual assignment completed at Monash University’s Digital Marketing Bootcamp from 28/08/2023 – 11/01/2024. The objective was to audit the website of Hedge House Furniture and provide recommendations for SEO updates to the website. Recommendations were provided to the keyword strategy, updates to current content, internal linking plan, search engine listing, technical improvements,…
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Botanica Medicines Content Creation
This is an individual assignment completed at Monash University’s Digital Marketing Bootcamp from 28/08/2023 – 11/01/2024 The task was to create content for a multi-channel campaign surrounding a topic of choice. The company chosen was Botanica Medicines, a B2C business based in Melbourne selling herbal remedy products. to adults, children and pets to meet their…
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Kimpton Hotels Social Media Campaign
This is an individual assignment completed at Monash University’s Digital Marketing Bootcamp from 28/08/2023 – 11/01/2024. This assignment is a social media campaign which focused on Facebook and Linkedin for Kimpton Hotels. The goal was to develop a strategy for a multi platform campaign to help build a company’s reputation. Tools used in the project…
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Costco Loyalty Program and Marketing Plan
This is a project completed at Monash University’s Digital Marketing Bootcamp from 28/08/2023 – 11/01/2024. This is a membership loyalty program and marketing plan for Costco. The objective was to increase the average order volume and the return on ads spend. My responsibilities in this group project included the Linkedin campaign and Facebook retargeting campaign.…
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Pages of Potential Foundation Marketing Plan
This is a project completed at Monash University’s Digital Marketing Bootcamp from 28/08/2023 – 11/01/2024. The project focused on the creation of a nonprofit organisation called the Pages of Potential Foundation, marketing plan and website. My responsibilities in this group project involved being the project manager, the generation of business objectives, value proposition, personas, SEO…